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Solutions Overview
- Interactive
Brand Extension
- Web Site Design
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- Internet Marketing
- SEO
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- Social Media Optimization
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| Internet Marketing |
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Internet Marketing
Internet marketing can generally be
defined as generating sales and/or capturing leads from potential
customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google
(and others) search engine rankings so that it shows up when a
potential customer of yours types in a “keyword phrase”.
This has become something of a mysterious black art. There are
specialists and consultants that make their living working with
companies to try and get their sites on the first page of
Google’s search engine results for the keywords that everyone
thinks will generate sales and leads. This consulting service is called
search engine optimization .
Internet marketing has grown to include pay per click advertising.
These are ads (when you do a Google search, they show up on the right
hand side of the page) that are written by advertisers to be triggered
when certain keywords or phrases are searched on. Each time a person
clicks on the ad, they are sent to the advertiser’s website, and
the advertiser is charged for that “click”. This is how
Google makes billions of dollars.
The future of Internet marketing will be the social networking sites
like Facebook. Here, the most efficient advertising will be
“viral” and more “virtual word of mouth”. This
is much more complex than search engine optimization and pay per click
advertising, but has the potential to be much more profitable!
To find out more, please submit a contact us form today!
To find out more, please submit a contact
us
form today!
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