Pay Per Click Advertising
Pay per click advertising consists of ads
(when you do a Google search, they show up on the right hand side of
the page) that are written by advertisers to be triggered when certain
keywords or phrases are searched on. Each time a person clicks on the
ad, they are sent to the advertiser’s website, and the advertiser
is charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase
sales and leads (if done correctly).
It’s
fast – you can have a campaign up and running in less than 30
minutes. Getting your site into the search engine listings can
take weeks or even many months depending
on the competition level.
If you understand how to manage a pay per
click campaign, you can have immediate feedback and metrics to
determine
the return on your investment. You can see
exactly how much money you’re spending, what your potential
customers are doing
online, and what sales you’ve made.
If you think about advertising in the Yellow pages, it’s the
exact opposite…with the Yellow
pages, you never even know if anyone sees
your ad!
It can tell you what the money terms are!
How do you even know what search terms you want to optimize your site
for?
You can test them quickly and easily with
a pay per click campaign, and then apply that knowledge to your search
engine optimization efforts.
Pay per click advertising needs to be a part of every business
owners’ Internet advertising campaign. Unfortunately, managing
even a small pay per click campaign can be complex and require very
specialized knowledge and experience. There are several problems that
the novice advertiser runs into.
Google’s rules and tips and tricks to work within them –
Google doesn’t make it easy to advertise. There are lots of
unwritten rules for how Google likes campaigns to be set up and run.
These rules have a direct impact on how much you’ll pay for
the advertising. If not respected and understood, many campaigns are
doomed to be unprofitable. These rules include:
- Keyword grouping
- Quality score
- Ad relevancy
- Click through rate management
- Bid pricing
- And many more…
Keyword research – I guarantee that if you’re already using
adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding
on 1,000-3,000. It’s that big of a difference when you
have access to the right tools and strategies.
Ad testing – If you’re not split testing (comparing a
control to a candidate, or a different ad to see which is better),
you’re most
likely getting only ½ the visitors to your site than you should
be.
Conversion tracking – Most business owners don’t know how
to track whether a dollar spent on advertising generated any
sales. Obviously, without this information, you’re flying blind.
Tools – There are several very important tools in the market to
help create and manage pay per click campaigns. The problem is
that they are expensive, and don’t make financial sense for one
business owner managing one campaign.
Only sending visitors to the home page – There are probably many
different types of potential customers for your products
and services. Sending them all to a generic home page isn’t
nearly as effective as sending them to a targeted page that tells them
exactly how you can solve their particular problem.
Our services our designed to help you manage your pay per click
campaign. Check out or strategy on how to dominate your market to see
what we can do to use pay per click advertising to boost your profits
today!
To find out more, please submit a contact
us
form today!
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